Digital Media and Today's Digital News Release
Making It Easy for Journalists to Pick Up Your Story
 
PRSA San Antonio invites members to a free professional development teleseminar.
 

Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities.
Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

You will learn
--What more than 200 journalists said in a survey regarding press release preferences.
--What journalists and bloggers really need in-hand to cover your story

Formats that journalists and bloggers prefer
--How to use segmentation and long-lead/short-lead distributions to make your release more effective
--How to optimize your digital news release to maximize web exposure

Instructor
Malayna Williams, Ph.D., is a managing partner at PWR New Media, experts in interactive digital communications. She has worked in the digital communications field for seven years, focused primarily on the execution of electronic press kits. She works with clients ranging from associations to CPG firms to some of the country's largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.
 
When
Wednesday, March 20, 2013  2:00-3:30 p.m.
Please arrive between 1:30 and 1:45.

Where
Sally Cheever Girl Scout Leadership Center
811 N. Coker Loop, San Antonio, TX 78216
(210) 349-2404
(Free Parking Available)
 
Fees
PRSA Members: complimentary
PRSA Future Members:  $20.00
 
RSVP
Tuesday, March 19, 2013, 5:10 p.m.
 
For more information
Gretchen Roufs, Professional Development Chair
210-601-4572 or [email protected]
 
The fine print
·         Members can also view this and other teleseminars free and on-demand at http://www.prsa.org/Learning/Calendar/list/ondemand
 
·         Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.