Boosting Campaign Performance Through Web Analytics
Discover the Link Between Data and Strategic Planning

PRSA San Antonio invites members to a free professional development webinar.

How much do you really know about how people use your website? Analytics software, such as Google Analytics, provides a treasure trove of information about how people actually use your website. Find out how web analytics, properly implemented and interpreted, can provide you powerful feedback on public relations performance.

You will:
• Learn how to let your web users show you how to improve your website.
• Gain an understanding of basic web terms and metrics that reveal a site’s performance, including visits, unique visitors, direct versus referral visits, bounce rate, and entry and exit pages.
• Examine the link between web metrics and the strategic planning process.

Instructor
David Kamerer, Ph.D., APR, is associate professor of communication at Loyola University Chicago, where he teaches courses in social media, public relations and interactive communication. He earned his doctorate in telecommunications from Indiana University, and earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board. He has served as a corporate director of communications and has extensive experience in public relations and marketing.

When
Wednesday, May 15, 2013 from 12:00 to 1:30 p.m.

Please feel free to bring your lunch. The webinar itself will start at 12:15 and there will be a short discussion following the webinar.

Where
Microsoft Store at The Shops at La Cantera
15900 La Cantera Parkway
San Antonio, TX 78256
Phone 210-507-6650
(Free Parking Available)

Fees
PRSA Members: complimentary
PRSA Future Members:  $20.00

RSVP
Monday, May 13, 2013, 5:10 p.m.

Special Notes
• Please feel free to bring your lunch. The webinar will start at 12:15 and there will be a short discussion following the webinar.

• The topic selection was based on the 2013 PRSA San Antonio Survey in which survey respondents were asked to indicate their preferences for topics for the quarterly webinars.

• The Microsoft Store is a new location.  Thanks to Randy Escamilla, APR, for inviting us to use the new Microsoft Store facilities.  For more information on the exact location of the store at La Cantera, please see The Shops at La Cantera directory at www.theshopsatlacantera.com/directory.

For more information
Gretchen Roufs, Professional Development Chair
210-601-4572 or [email protected]

The fine print
• Members can also view this and other webinars free and on-demand at http://www.prsa.org/Learning/Calendar/list/ondemand

• Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.