Social media influencers have changed the way brands reach today's audiences. The balance of power has shifted, and consumers are more likely to trust the people they see on social media over traditional brand marketing messages. Join us on Thursday, March 3 to learn more about how to incorporate social media influencers into your public relations strategy. Hear from three influencers about their keys to success and how they work with brands and PR professionals to create integrated, collaborative content that reaches new audiences and provides quantifiable results for businesses. 

Panelists:

 Casey Hamilton (@MrHamilton)

Casey Hamilton is a 26-year-old former high school TV productions teacher who found viral success on TikTok during the quarantine, garnering over 6.3 million followers. He initially started posting videos as a way to keep himself busy, but it quickly transformed into a way for him to inspire people, promote positivity, and chase his dream of becoming an actor and entertainer. 

 Jesse Cazares (@Socialize_SA) 

Jesse is a well-rounded communications professional with over a decade of experience in the radio, television and film industry. With his passion and talents with various forms of media, Jesse founded Socialize San Antonio. Socialize San Antonio is a lifestyle blog that covers San Antonio's fast growing and vast palate of food, culture, music and so much more. His followers tune in from all over the world, as he's been showcased on the Cooking Channel and TBS. After much success, Jesse started his own marketing group, Socialize You Marketing Group, to dive in with clients and focus on the growth of their business. 

 Samantha Najera (Bean & Chisme)

Samantha is a producer/director, content creator, and comedic actress based out of San Antonio. She has over 17 years of experience working in radio, TV and film, and the marketing and communications industry. In November 2012, Samantha launched her own Creative Marketing & Public Relations firm in San Antonio, HeartFire Media LLC, where she enjoys being a part of the creative process and launching successful video content that makes an impact on the community. The company has won several awards including a Silver Addy Award by the American Advertising Federation for the production of a San Antonio Scorpions TV commercial, and in 2014 the company was voted "BEST Start Up in SA" by the San Antonio Current. In 2017, Samantha and Nina Duran created a live-streamed web show called "Bean & Chisme" that educations and entertains the Latino market. The show has quickly grown in popularity, with several of their videos going viral that include their alter-ego characters "Li' Chismosa and Lil' Frijolita." 

Please register ahead of time. Unfortunately we will NOT be able to accommodate day-of registrations or walk-ins.