Curating a strong digital reputation should be top of mind for all communicators, but do you know how to cultivate your digital footprint? Learn how to use tools like SEO, online reviews, Google results and Wikipedia to manage your organization's or clients' online reputation, as well as your own. A solid online presence builds trust and grows your relationship with customers, employees, and investors. In this workshop you will learn about publishing and optimizing online content to control the first page of Google for branded search queries, whether for a client or your own agency. You will also take home tactics you can start using today to improve your online reputation.

During this virtual program, you will learn more about:

• Growing and maintaining your brand’s image online
• Optimizing online content for improved ROI
• Improving brand reputation though online reputation management (ORM)

You will also learn:

• To understand SERPS (Search Engine Results Pages) and why each element appears where it does
• Three easy tips for pushing down unwanted search results
• How Wikipedia can be your best tool for managing company, client and CEO reputation