The Passion Conversation
Inspiring Your Staff and Supporters to Love Your Brand

About the webinar
“The Passion Conversation” is about how to get people to fall passionately and madly in love with your organization or cause. Learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations and ultimately impacting the financial success of a business.
This webinar will change your perspective by:

• Explaining the three motivations for why people talk about businesses and causes.
• Detailing how every marketing problem is a people problem in disguise.
• Giving heartfelt evidence that marketing materials are now conversation tools.
• Showing how customer communities sustain word of mouth while also sparking financial impact.

Presenter
Geno Church, is the word-of-mouth inspiration officer for Brains on Fire.  He is responsible for developing word-of-mouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains on Fire, Church has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, Rage Against the Haze and many others.  Follow him on Twitter @GenoChurch.
 
When
Wednesday November 12, 2014
12:00 to 1:30 p.m.

Location
San Antonio Area Foundation
Pearl Brewery
303 Pearl Parkway, Suite 114
Parking is plentiful and free

Fees
• PRSA Members: complimentary
• PRSA Future Members:  $20.00

RSVP
Monday, November 10, 2014, 5:10 p.m.

Special Notes
• Please feel free to bring your lunch or buy a “to go” lunch at one of the many restaurants at the Pearl.

• The webinar will start at 12:15 and there will be a short discussion following the webinar.

• Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

For more information
Gretchen Roufs, PRSA vice president for programs, at [email protected] or 210-601-4572.

Other webinars
Future webinar will be scheduled in 2015. Each brownbag event includes a webinar presentation that is selected specifically for San Antonio PRSA. The webinars include time for discussion and networking.