“The digital world levels the playing field for minorities,” says Irma Calderón Woodruff of Digital Sapiens Marketing, a digital services company based in San Antonio with additional offices in Serbia, India and Dubai. “Businesses do not care about the ethnicity of employees. They simply want visually appealing marketing tools on the web that communicate clear messages and generate agreed upon results. In today’s TOTAL market, we have to find common ground among all ethnicities in the digital space so they can be viewed by the entire world!”

To hear more insights from Irma Calderon Woodruff, join the PRSA San Antonio for our Nov. 5 luncheon.

Woodruff is a partner in Digital Marketing Sapiens, providing holistic digital marketing consulting and products including search engine optimization and search engine marketing.

Prior to her current role, Woodruff worked for a national ad agency and directed Hispanic public relations for JCPenney, the U.S. Army, Capital One and many other clients. She also launched AT&T’s first-ever Spanish-language marketing campaign, and helped launch AT&T’s first diversity marketing department to address the growing Hispanic, African-American and Asian communities in California and Texas.